Here’s a quiz I use with clients to help them decide if the story they want to tell is clear, concise and interesting enough to get the media coverage they want.
If the answer to four or more of the questions below is yes, write a release because the media will probably be interested in your story.
- Is it newsworthy?
- Will people care about this?
- Is it useful?
- Is it informative?
- Is it interesting?
- Is it timely?
- Is it unique?
- Is it unusual?
- Does it set you apart from everyone else?
Is there anything else you think should be added to this list?
