- Pitching bloggers is the same as pitching journalists – it’s all about targeting and building a relationship.
- Do your research. You can find bloggers who are writing on your topic or subject at Technorati and Alltop
- Read the blogs thoroughly to understand which ones could be good for you to pitch.
- Before you pitch, you want to build a relationship.
- A good place to start is by replying to blog posts. Stay on topic and don’t start pitching yet.
- Wait a couple of days after replying to a blog post and then contact the blogger with an introduction. Just introduce yourself – again don’t pitch yet. Tell them who you are, that you’ve being reading their blog and why you are contacting them.
- Ask the blogger if it would be okay for you to send him/her items which you think they’ll find useful.
- If you have an item that ties into a recent blog post make sure to mention it.
- Once you gain that permission, it’s absolutely critical that you stick to targeted pitches that you think will interest them to maintain their trust.
- If you start sending off-base pitches, you’ll find your emails being blocked and you’ll lose that blogger forever.
media relations, pitching, social media
2M Communications Ink 
I think most bloggers are actually glad for the opportunity not to write every once in awhile.