Margaret McGann

Tips on pitching bloggers

In communications and marketing, media relations, public relations, social media, writing on January 4, 2010 at 11:19 am
  1. Pitching bloggers is the same as pitching journalists – it’s all about targeting and building a relationship.
  2. Do your research. You can find bloggers who are writing on your topic or subject at Technorati and Alltop
  3. Read the blogs thoroughly to understand which ones could be good for you to pitch.
  4. Before you pitch, you want to build a relationship.
  5. A good place to start is by replying to blog posts. Stay on topic and don’t start pitching yet.
  6. Wait a couple of days after replying to a blog post and then contact the blogger with an introduction. Just introduce yourself – again don’t pitch yet. Tell them who you are, that you’ve being reading their blog and why you are contacting them.
  7. Ask the blogger if it would be okay for you to send him/her items which you think they’ll find useful.
  8. If you have an item that ties into a recent blog post make sure to mention it.
  9. Once you gain that permission, it’s absolutely critical that you stick to targeted pitches that you think will interest them to maintain their trust.
  10. If you start sending off-base pitches, you’ll find your emails being blocked and you’ll lose that blogger forever.
  1. I think most bloggers are actually glad for the opportunity not to write every once in awhile.

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