Margaret McGann

Media Training: Dos and Don’ts

In communications and marketing, media interview, media training, public relations on February 8, 2010 at 8:38 am

Here’s a cheat sheet that I like to give to clients after a media training course.  It’s an easy and helpful reminder of how to deal with the media.

DO

  1. Be aware of the reporter’s audience.
  2. Be friendly and polite.
  3. Be honest.
  4. Be helpful.
  5. Be patient. Good media relations take time and effort.
  6. Be accurate. Every name, fact and figure must be right.
  7. Remember, a reporter works for his employer, not yours.
  8. Be prompt.
  9. Be fair.
  10. Be thorough.

DON’T

  1. Use jargon.
  2. Lie. Ever.
  3. Say no comment.
  4. Lose your temper.
  5. Expect miracles.
  6. Demand.
  7. Assume you have any control over the editorial content of a story.
  8. Exaggerate the importance of your news.
  9. Blame a reporter for his company’s policies.
  10. Give up.

Can you think of anything that you’d add to this list?

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