communications, public relations, speech writing, writing
Ten tips to remember when writing a speech
In communications and marketing, public relations, speechwriting, writing on March 1, 2010 at 9:32 am
- Use plain language – a speech is a conversation so keep sentences short (about 20 words) and simple.
- Be precise and concrete – avoid unnecessary adjectives, flowery language, jargon, and clichés.
- Avoid passive sentences.
- Build emotion and interest – use rhetorical techniques (metaphors, antithesis) to drive home your point.
- Use humour – maintain interest and put the audience at ease.
- Use quotations and anecdotes – add interest, build credibility and elevate tone.
- Make numbers and statistics meaningful (i.e., increased funding will help families).
- Write out foreign names or phrases as they sound.
- End with a recap of the info and issue a call to action.
- Read it aloud to hear how it sounds to the ear.
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