Social media has replaced television, newsprint and radio as the media through which most of us hear about breaking news and major events. It’s also the quickest way to connect with your staff and multiple audiences. Rather than a cameo, social media needs to have a starring role in your crisis communications plan.
Social media is huge and growing exponentially daily:
- Twitter has 100 million users
- Twitter believes it will reach one billion users by 2012
- The 10 billionth tweet was posted in March 2010
- 80 percent of Twitter usage is on mobile devices – “people update anywhere, anytime”
- Facebook tops Google for weekly traffic in the U.S
. - Facebook reached 500 million users on July 21, 2010 doubling in size in a year
- More than 1.5 million pieces of content are shared daily on Facebook
- There are over 200 million bloggers and 54 percent of them post content or tweet daily
- YouTube is the second largest search engine in the world Read the rest of this entry »
2M Communications Ink 